By now most everyone has heard of Chat GPT, Bard and the acronym LaMDA over the past few months, and things are about to change significantly.

For the sake of this article, we’ll stay focused on what we know today about the future of search, and provide some resources and links for additional discovery, for those who are curious minded.

Here’s what we know

Google’s new Search Generative Experience, or SGE, incorporates AI-generated answers into its results. In this sample provided by Google, the AI offers advice on buying a bluetooth speaker. (Google)

Here’s how it works: You’ll still type your queries into a basic Google search box. But now on the results page, a colorful window pops up that says “generating” for a moment and then spits out an AI answer. Links for the sources of that information line up alongside it. Tap a button at the bottom, and you can keep asking follow-ups.

Sundar Pichai – CEO of Google and Alphabet
Recent Comments

AI is the most profound technology we are working on today. Whether it’s helping doctors detect diseases earlier or enabling people to access information in their own language, AI helps people, businesses and communities unlock their potential. And it opens up new opportunities that could significantly improve billions of lives. That’s why we re-oriented the company around AI six years ago — and why we see it as the most important way we can deliver on our mission: to organize the world’s information and make it universally accessible and useful.

Since then we’ve continued to make investments in AI across the board, and Google AI and DeepMind are advancing the state of the art. Today, the scale of the largest AI computations is doubling every six months, far outpacing Moore’s Law. At the same time, advanced generative AI and large language models are capturing the imaginations of people around the world. In fact, our Transformer research project and our field-defining paper in 2017, as well as our important advances in diffusion models, are now the basis of many of the generative AI applications you’re starting to see today

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How many times does Google update its search algorithms?

Google search is changing all the time. In 2020, Google made 4,500 changes to search. This number includes changes to its ranking system, user interface and more. Plus, Google ran more than 600,000 experiments. That means Google search is changing, on average, 12 times per day.