Intent Focused Branding & Positioning
Branding and logo development is more than a pretty picture, or some colors.
It’s about positioning your business for success online and offline.
Branding Solutions Defined.
A brand is an intangible marketing concept (gut feeling) that helps people identify a company, product, or individual. A brand is framework that drives the personality, quality and direction of a brand. At Think Bright, we believe the brand is the soul and personality of a business, our process helps highlight the best of your business.
People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services, and are components of a brand. Additional elements of a brand may include tone of voice, design standards, uniforms, customer service style, and even architectural design aesthetics.
All branding solutions start with research, to identify existing brands in your marketplace, to establish a brand that is unique, memorable and fits your goals. Once the research is completed, our team strategically positions the brand, and makes all recommendations necessary to reinforce the brand to its full potential.
Research and Strategy
Understanding the soul and personality of your brand, as well as your future plans is the core of our research. We leverage this research to be the foundation in our strategies.
Leveraging research, our team develops a branding strategy that reinforces your core values and strategic plan. Our team will help position your brand uniquely in your market, while developing the tools needed for long term success.
We're more than talk, we provide tangible executed assets. Branding solutions often consist of executed assets from Logos, Brand Guidelines, Creative Guidelines, Personas and examples of brand use (images, copy etc.).
Get a Free Website Audit
Get an initial SEO assessment of your current website.
A great starting point, once complete we can discuss next steps.
Some of What We Do
We help clients big and small develop brand strategies that fit their business goals. Our goal is to make it simple on you, because after all we do this for a living so you can focus on what you do.
From naming and logo development to positioning and tone our team will help you shine bright.
Our Branding Process
Determine the target audience & demographics
We understand your product/service and the business goals
Our team will work with you to develop all needed assets, logo, slogan, colors, etc.